Advertising copywriting - Willis
Willis wanted to equip their people, all over the world, with consistent on-brand advertising which was nevertheless relevant to the concerns of the local office.
We wrote a series of 'fill the gaps' ads to be stored on the intranet, then adapted as required, using locally sourced photography and quotes relevant to the local market..
"We're not here to sell you insurance...
...we're here to help you make money."
At Willis, sure we sell insurance. And if all your business needs is the right cover at the price, we can organize it for you. But for most of our clients we try to deliver a bit more than that.
We start out with protection - but then we look further. Finding ways to help you cut costs, limit exposure, and get the best possible returns on your assets. Ultimately we're here to help you turn risk to your advantage and your business vision into profitable reality.
"It's a very exciting time to be working in this business community. Things move so fast. A big idea can make real big money, real quick. We help see how big 'big' can be - and make sure that's how big it gets."
Edward Borrowes - Consultant, Willis, Boston
For an example, click
here.
For a selection, click
here.