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Powerpoint copywriting - UKHO

UKHO AVCS powerpoint

UKHO needed a powerful and persuasive presentation spelling out the benefits of its new AVCS (Admiralty Vector Chart Service) to a range of audiences, particularly distributors and sales people. This presentation was just one of a suite of materials, from case-studies to web content, written to get the message across.
The New Standard

E-NAVIGATION DELIVERS
•Reduced costs
•Greater operating efficiency
•Peace of mind

2012: TOMORROW
From 2012, IMO compliance will be compulsory
•2012-2018, depending on vessel
•4 year lead times: think ‘Now!’
•Need ‘Official’ data

BECAUSE SAFETY MATTERS
Safety is non-negotiable; e-navigation can help
•Around 60% of incidents caused by direct human error
•11% of collisions and 8% of groundings – OOW fell asleep

BECAUSE EFFICIENCY MATTERS
Challenging times for the Industry. E-navigation can:
•Cut costs
•Increase efficiency
•Improve margins

BECAUSE RECRUITMENT MATTERS
Better people, better prospects:
•Shortages put seafarers 'in a sellers market’
•Would you choose old-fashioned or forward-looking?
•Interesting jobs interest better applicants

BECAUSE COMPLIANCE IS MANDATORY
2012 is not going away
•IMO regulations begin coming in 2012
•Compliance is not ‘optional’
•Check the timetable; see where you stand


For the full presentation, click here.