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Annual report copywriting - Severn Trent

Severn Trent annual report '09

Focused purely on water, with a key role in the UK and an expanding international business – Severn Trent has an interesting story to tell. Through a series of in-depth interviews with all their senior people, we gathered the information we needed to tell it.
Delivering continuous improvement

In 2008/09, we delivered what we set out to do. We continued to focus on water and to improve our performance across the group.

Delivering continuous improvement across our group
Last year I talked about the revitalisation of Severn Trent and our plans to continue building on the improvements we had been making. This year we have been delivering continuous improvement throughout our businesses and making it part of the way we work every day. Our approach of always challenging ourselves to do better is designed to ensure that we take our businesses forward in a responsible and sustainable way and one that delivers for all our stakeholders.

Delivering continuous improvement in Severn Trent Water
We said to our customers that we would make fewer mistakes, deal with their calls more effectively and reduce the number of causes of complaint in our business. We said to Ofwat and the Environment Agency that we would meet our leakage targets, deliver improved security of supply and reduce pollution incidents. We said to our investors that we would continue to deliver operating (opex) and capital (capex) efficiencies and maintain our progressive dividend. We said to our stakeholders that we would operate to the highest standards of governance. We said to our people that we would continue to improve what it’s like to work for Severn Trent. We said we would do these things and we have done them, in line with our ongoing commitment to be the best water and waste water company, with the highest standards, the lowest charges and great people.

In 2008/09, we continued to improve our performance across the board. The 20 Key Performance Indicators (KPIs) remain the primary basis on which we measure and demonstrate this continuous improvement. They are indicators we identified as important to our customers, regulators, employees and shareholders. I am pleased to report that we are now achieving upper quartile performance in 14 of our KPIs, with 5 at median and 1 at lower quartile.

The professionalism and commitment of our people has enabled our achievements. We have given and intend to continue to give our people the encouragement, training, tools and techniques to ensure it is a fundamental everyday part of the way we work, finding ever safer, better, faster ways of delivering our Key Strategic Intentions. As set out in our 25 year Strategic Direction Statement we are becoming ever more customer focused and ambitious for efficiency improvements that help produce lower charges and drive process improvements that help raise standards. In support of these, we continue to commit to improvements designed to attract, retain, develop and reward our great people.

Over the last 12 months we have also been working on our fifth Price Review (PR09), for the period 2010-15 (AMP5) undertaken by Ofwat. We believe preparations for PR09 have gone well. There is still a way to go in the regulatory process, but we have what we believe to be a high quality, holistic and balanced plan that has customers at its heart, is supported by all the key stakeholders and should enable a fair and appropriate return for our investors. We talk more about our plan on page 6 of this report.

Delivering continuous improvement in Severn Trent Services
Continuous improvement is at the heart of Severn Trent Services, our international water and waste water solutions business. It is the engine driving the Severn Trent Services growth plan focused on four key strategic initiatives: continuing the geographic expansion of products and services, expanding the scope of operating services around the world, enhancing products and operations to improve effectiveness and efficiency, and continuing to develop new technologies that are at the forefront of water and waste water solutions.

Looking ahead
As Severn Trent Water progresses into the final year of AMP4, we are driving performance improvements across the business. These improvements, measured by our 20 KPIs, are designed to deliver higher standards and efficiencies; enabling us to meet the challenges and opportunities of the current economic environment and provide the momentum for delivery of our PR09 plan. We are very aware of the challenging economic climate and what that means for our customers, for our supply chain and for our future funding.

We are also very conscious of our corporate responsibilities, not least in playing our part to address the increasing challenges of climate change through our water resources, our waste processing, our energy use and our engagement with our communities. We are committed to achieving carbon reductions through our renewable and energy efficiency programmes which are intended to exceed the government targets to 2015.

In the future, the nature of our industry is bound to change. We can’t be sure exactly how, but we can and will play our part in shaping developments – for example around competition in the UK regulated industry. We have clear ideas about how it might best be developed in a way that both benefits customers and addresses regional water supply imbalances. We are actively discussing these ideas with Ofwat and other interested parties. Whatever the future holds, we will refuse to accept the status quo and intend to focus on water, on our core skills, on aligning ourselves around our key processes, and having excellent relationships with our key stakeholders.

In Severn Trent Services we will continue to build on the improvements we have made this year. Our focus will be on growth opportunities through our four key strategic initiatives and driving continuous improvement in the business.

Severn Trent is a high quality business whose investment programme drives strong growth prospects. The management team has a clear and focused strategy and is engaged in the single minded pursuit of higher standards as the means to achieve both higher levels of customer satisfaction, and also sustained strong financial returns to shareholders.

Click for the full Severn Trent Annual Report 2009.

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