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Corporate responsibility report copywriting - Serco

serco corporate responsibility report

With most of its customers public bodies, answerable to voters and highly sensitive to any suggestion of impropriety, Serco views its CR reputation as a vital commercial asset. Their report carefully combines an extensive small-print account of the company's ‘take’ on the whole issue with a range of case studies showing how their people bring the theory to life.

People serving people

We manage bases for the UK’s Royal Air Force, prisons in Australia and the Metro in Dubai. Throughout the world we help educators, scientists, commuters and the families of service personnel. But from the depths of the ocean to satellites in space, wherever we operate and whatever we do, our work has one thing in common. It’s all about people serving people.

We don’t use the word ‘serving’ lightly. Serco is a company rooted in strong values such as honesty, openness and integrity. To make these values real and thus ensure we deliver what is needed, requires not only hearts in the right place, but also efficient, systematic support. That means good people management, rooted in good leadership, honest dialogue, empowerment and respect. This year, we have maintained progress in improving what we regard as the three management fundamentals: leadership, engagement and the development of our people. In leadership, we took steps to enable external benchmarking and help us develop an accurate picture of our performance vis-ŕ-vis marketplace peers. Such benchmarking is particularly crucial internationally, helping ensure that we recruit and reward people appropriately wherever they are and whatever they do. When we have the right people in place, we trust and empower them.

Employee engagement has always been core to Serco. In 2010, we continued our relationship with David MacLeod and Nita Clarke following the successful launch in 2009 of their seminal report Engaging for Success, which examined practical ways to encourage employee engagement in UK businesses. We also introduced a number of innovations to improve the employment experience including the US Serco Scholars Programme that provides educational grants to the children of employees; UK Bike4work scheme to encourage our employees to use environmentally friendly forms of transport when travelling to and from work; payroll- giving in North America and India; fi tness and wellbeing programmes; and the re-launch of our recruitment website, both to raise the calibre of recruits and to improve visitors’ experience. We have also carried out pilot research on establishing links between employee engagement and business performance.

For the full report, click here.