We've been championing the use of clear
engaging language for quite awhile now: 20 years and counting. But not
nearly so long as Ovid, who penned these words of wisdom over 2,000 years
ago: "Use everyday language, familiar yet flattering words, as
though you were there, in her presence." Taken from his Ars
Amatoria, Ovid's guide to finding and keeping the love of your life,
this advice could equally well apply to any company seeking to gain and
retain customers.
Business is after all to some degree
about seduction.
Lorem Ipsum? Ars Amatoria!
Kind regards
Nick
...........................................
Nick Hanson
ampers& limited
t: +44 (0)20 7379 5869
f: +44 (0)20 7379 5875
www.wherewordswork.com
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