It's been awhile. Holidays, busy-ness and a bit of an IT meltdown, but we're back with...new neighbours. To whit, Cybercandy.co.uk, who've moved in downstairs, selling sweeties from around the world. Spotting a can of 'Toxic Waste' in the window piqued our interest, so we investigated further, and what a wonderful collection of names the world's confectioners have come up with...

Cosmic 21 Gummy Bears
Gum Gum 5
Hello Kitty Strawberry Biscuit Sticks
Milky
Twinkle
Bubblicious - Savage Sour Apple
Hubba Bubba Ouch! Bubblegum
Jumblo Bubblegum Balls
Wonka Nerd Gumballs 
Airheads Extremes 
Brain Drain Liquid Candy
Candy Ear Wax 
Chuckles
Goetze Cow Tales 
Hersheys Good and Plenty
Little Becky Jet Puffed Mini Marshmallows
Reeses Pieces 
Almond Joy 
Hubba Bubba 
Clodhoppers Poppers
Hersheys Oh Henry 
Moomin Gum
Funny Bubblegum
Salty Liquorice Cats

Compare these delightful, deranged, yummy-sounding, largely home-grown creations with some of the clunkers we name 'n shame in our discussion of (highly costly, consultant-devised) tags bereft of charm, euphony, meaning or even memorability: Innogy, Invensys, Lattice, Visteon, Viridian, Mirant, Thales, Uniq, Aventis.

Candy ear wax anyone?

Kind regards

Alan Paterson

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