Their recent annual report was just the latest in a series of projects for Sabic that goes way back to the late 90s, when we wrote the rebranding guidelines that underpinned their visual transformation from cluttered to crisp.

More recently we've been involved in a whole range of communicational materials, from advertising for the K2010 trade fair in Hamburg to their 2007 and 2009 annual reports.

One of the world's largest and most successful petrochemicals companies now has a clear and distinctive voice: one that befits its status and contributes to a strong, integrated identity.