Annual report copywriting - SABIC
Saudi petrochemical giant SABIC (2010 turnover US$40 billion) had a great story to tell. Having kept its nerve during the global economic meltdown, it had returned to rude health as the recovery gathered pace.
As in previous years, clear, confident and down to earth copy told their story - and further reinforced their brand.
A year of success, a future of promise
SABIC has had an exceptionally good year,
and we believe even better prospects lie
ahead.
During 2010 we made a great deal
of progress as we added new capacities,
made innovations in products and
processes, and continued to invest in
our key asset – our people. We look
forward to taking on the key challenge
of our era: how to achieve the vital duality
of corporate profits along with general
economic and social progress.
This year has been both challenging
and exciting. As the world is continuing
to emerge from the downturn, we find
ourselves in a new economic climate
with Asia-Pacific setting the pace and
with more and more petrochemical
production capacities migrating to the
Middle East. It is a time of challenge
and a time of opportunity. The improving
economic climate is also accompanied
by political and social unrest. We face
improving prospects, but in a world
hungry for social progress and economic
opportunities, and increasingly unwilling
to compromise on issues of sustainability
and environmentalism.
For the full report, click
here.
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