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 The Royal Bank of Scotland Business banking video |
Sean Connery o.n.o. | |
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Combining black and white reportage images with a down to earth script, this video was produced to give businesses the big picture on what makes RBS different from other banks. [Voice-over - Sean Connery or near offer.] Which bank is right for your business?A crucial question and not one that's easy to answer. The one thing that's certain is that your business is different from any other. Can the same be said of banks? At first glance it may seem that a bank is a bank is a bank... This isn't necessarily the case. In the next few minutes we'll cover the key issues that you know are important... - Let's start with the basics... Does this bank have the resources to support my business? Well, yes. We have a unique local and global presence... over 750 branches throughout England, Scotland and Wales... a network of overseas offices in key financial centres... links with other banks throughout the world. - And the necessary experience and stability? For over 250 years this Bank has been working with businesses, large and small, young and old... providing a wide range of services in an equally wide range of sectors. - Stability is all very well but does this have to mean lack of innovation? Not with this Bank... Some 200 years ago we were the first to introduce overdrafts... in more recent years we have pioneered Royline, our desk top financial management system... and today, with IBOS, we are the first UK bank to offer an instant money transfer service to Europe. _ In short, we provide the basics in a far from basic way. That's all well and good but surely that's no different from any other bank? As with other businesses, it's not just what you do - it's the way that you do it. This Bank's priority is to focus on providing your business with exactly the services and support you need - no more, and certainly no less. To this end, we focus on building our relationship with you so we can develop mutual trust and understanding. - This sounds good but what does it actually mean? With this Bank, it's not just a way of talking. It's a way of working. We set out the way we will work with you in two ways... Our general commitment to customers is contained in our Business Banking Charter... And our specific commitment to you is given in a letter which sets out in black and white what we will do for you and what we require in return. - But we know that strong relationships are made between people, not organisations. With your help, your Royal Bank of Scotland manager will build up an understanding of your requirements to ensure you receive exactly the support you need, when you need it. Expertise, resources and understanding... In today's business world, it's more important than ever to work with a bank that can meet your particular requirements. There are no standard businesses; this Bank does not provide standard solutions. The Royal Bank of Scotland
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