Following a number of recent tone of voice projects, we were pleased to stumble across this peerless rationale for the time and effort involved, courtesy of Ben Jonson:

"Language most shows a man. Speak that I may see thee. It springs out of the most retired and inmost parts of us, and is the image of the parents of it, the mind. No glass so mirrors a man's form or likeness so true as his speech."

Kind regards


Alan Paterson
ampers&
020 7379 5869
www.wherewordswork.com
To be deleted from our list, please reply with REMOVE in the subject line.