The sun’s out, the days are long and appropriately enough we were recently reminded of one of the season’s culinary delights: hydropathic pudding. Hydrowhatic pudding? Hydropathic pudding. That’s summer pudding to you and me. Invented in the 19th century as a none-too appetizing-sounding but healthy option for spa-residing poorly people, this delicious fruit-filled concoction was renamed summer pudding at the turn of the 20th. It never looked back and today is a modern British classic.

Meanwhile over on Wall Street, Big Lots, the discount retailer, enjoyed a market-beating increase in its stock after changing its ticker from BLI to BIG. According to the FT, academic research shows that stocks whose tickers can be pronounced as a word beat stocks with unpronounceable tickers by a statistically significant margin. As the FT suggests, perhaps that’s why an agribusiness exchange traded fund chose the ticker MOO!

Just goes to show, a good renaming can go a long long way.

Enjoy the sunshine


Nick

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Nick Hanson
 ampers& limited
t: +44 (0)20 7379 5869
f: +44 (0)20 7379 5875
www.wherewordswork.com
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