You may or not have come across our modest polemic
on the sheer ugliness of so much contemporary business language -
typified by those rightly-derided made-up names: Innogy, Invensys, Lattice,
Visteon, Viridian and so on. Well, bringing up young kids brings you face to
face with the precise opposite: natural appreciation for the rhythms, the poetry
to be found in the everyday spoken word.
It don't mean a thing...
I think she was about four when she
first brought home a one-potato-two-potato we'd never come across, but which
is now by all accounts a commonplace in playgrounds throughout the land:
Ip dip doo
The cat's got flu
The dog's got chickenpox
And out goes you
If it ain't got that swing
Wonderful stuff! Once heard, how could
you ever forget it? And how much of today's corporate communications would pass that test? Mind you, we'd be happier if she would forget the
latest one she picked up from 'the big girls' on holiday - aged six:
Oo ah
I lost my bra
I think I musta left it
In my boyfriend's car
Ah, the innocence of childhood, eh?
Check out the site as ever for new samples, including banner ads for Marks & Spencer Financial and a massive Corporate & Social Responsibility Report for Cadbury Schweppes.
Kind regards
Alan Paterson
ampers&
020 7379 5869
www.wherewordswork.com
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