Admittedly it may sound a tad bizarre. As with the current HSBC tv ad promising 'SALE, with up to 50% off!'. As the voice from the other end of the sofa queried: 'How can a bank have a sale?'  And yet, here we are offering one for copywriting? 

How does that work? More words for your money?  Perhaps a better class of word for the same price: 'obtain' rather than 'get'; 'purchase', for no more than you'd usually pay for 'buy'? 

No, all we mean is, THIS MONTH ONLY! (meaning till the end of February, since only a week of January remains) tell us what you need done and what's in the kitty, and no matter how absurd the mismatch (within reason, of course) we'll do it - even if it's a fraction of what we'd usually quote. The theory being that once you've tried us at a bargain price, you (and your client) might see the difference - and why it's worth paying for.  

Oh - and a Happy New Year!

Kind regards

Alan Paterson

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