We just received a message from one of our clients thanking us for the copy of Ogilvy on Advertising we'd sent her. Highly recommended for anyone who appreciates good English used well, and an absolute mine of interesting/entertaining/thought-provoking experiences, quotes and anecdotes. For one example, the opening line employed by a Harvard professor introducing his students to life with the Borgias: 'Cesare Borgia murdered his brother-in-law for the love of his sister, who was the mistress of their father - the Pope.' For another, he quotes his all-time favourite headlines, including 'Send us your dollar and we'll cure your piles, or keep your dollar and keep your piles.' Which brought to mind my own favourite one-liner of 2004, coined not by us, nor even by an ad guru, but by a Californian dentist: 'Only floss the ones you don't want to lose'.

Here's wishing you an interesting, enjoyable and prosperous 2005.

Kind regards

Alan Paterson
ampers& limited
t: +44 (0)20 7379 5869
f: +44 (0)20 7379 5875
www.wherewordswork.com
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