Copywriting - ITIDA

From its location at the crossroads of Europe, Africa and the Middle East to its large and growing talent pool of highly qualified graduates, Egypt has a great deal to offer the world’s multinationals when it comes to IT and business process outsourcing. We were asked to help bring this offer to life for ITIDA, Egypt's IT Development Agency.

Continuing to develop the talent pool

Egypt is continuing to invest in the development of outsourcing-ready talent in many different ways.

Training graduates for BPO
Take, for example, the Egyptian Education Initiative (EduEgypt). The result of close collaboration between ITIDA, universities, leading companies involved in BPO training, and multinational clients, EduEgypt has been developed specifically to train university graduates in the soft, technical and language skills required for business process outsourcing.

Increasing the multilingual talent pool
The European Language Program is designed to increase the pool of entry-level BPO and technical support talent with proficiency in French, Spanish, German, and Italian languages. Launched in partnership with leading language institutes in Egypt, the Program will train 800 – 1,000 people in the first year. The plan is to increase the number of trainees to 3,000 – 4,000 in subsequent years.

Enhancing middle management skills
The Advanced Management and Professional Training Program aims to provide multinationals and local IT and BPO companies in Egypt with high quality, industry relevant and cost-effective managerial training. The Program is due to be launched in 2010 and will be developed in partnership with world-renowned service and training providers.

Working in partnership at Nile University
Another great example can be found at Nile University. Established with the help of the private sector in 2006, Nile University specializes in engineering and ICT graduate studies and has a number of partnerships, for example with Bell Labs and Alcatel-Lucent Technologies.