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A modest selection of 'nuggets'...
London 2012
In one of the sporting upsets of the decade,
London beat Paris, Madrid, New York, Moscow and just about all predictions
to take the 2012 Olympic and Paralympic Games.
Baidu.com
China’s leading search
engine provider found the investor support it needed from launch, breaking
all records with a 350% first day gain - the NASDAQ’s biggest since
2000.
AmBev – Cervecería Rio
Cervecería Rio’s new Guatemalan brew
Brahva went head to head with the 100 year old local monopoly from launch,
grabbing 25% of the market inside just nine months.
British Horse Racing Board
After serious allegations from the UK’s Office of Fair Trading, MPs joined locals, fans and industry leaders to save the British Horse Racing Board from
the knackers yard.
Boots Healthcare International
Nurofen was languishing in the New Zealand
market until a concerted campaign cast off the gloom, reversing the
decline and stimulating increased trials by consumers.
easyjet
It took clear, calm communications to
confront entrenched opposition to the low-cost model, challenge Air France’s monopoly and gain easyjet access to the French market.
Robinsons
Tim Henman and Andy Murray helped Robinsons
mark their 70 years of
Wimbledon
sponsorship, in a campaign that boosted sales by £2.1 million - 12% up
year on year.
Pacific Gas & Electric
Company
Around 750,000 of Pacific Gas and
Electric’s most disadvantaged customers had, by early 2003, enrolled in
their ‘CARE’ discount program, saving around $1.75 billion.
Nutella
One world-leading chocolate spread; one 40th
anniversary; one campaign that boosted 45 million German appetites over 6
months, upping sales by 24%.
Lock&Lock
The #1 Korean
plastic container manufacturer enjoyed surging brand recognition, and
sales up 150% in
Thailand, 160% in
Taiwan
and 540% in China.
DatingDirect.com
Defying public scepticism over online
dating, DatingDirect.com became the UK’s #1, with active membership up from 450,000 to over 3 million. | 
