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 Goodman Masson - rebrand 'bible' |
Knowledge is power | |
| City
recruitment consultants Goodman Masson were rebranding under the core idea
'Our knowledge, your potential'. The internal 'bible' aimed to engage and
enthuse a predominantly young and traditionally footloose workforce of
consultants. Against an industry norm of commodity number-crunching, GM
set out a clear, differentiated positioning: superior knowledge, more
value added. |
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