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When we're asked to write detailed,
descriptive copy, we write things like:
When a simplified version of the Mesra Signature is required for things like faxing, embossing, debossing, foil blocking and etching, please use the simplified artwork supplied on disk or contact PETRONAS for advice. When embossing or debossing the Mesra Signature at a small size, make sure you get a good quality finish, or use an alternative process. A separate artwork for the Face is available for application to shelf edge price labels or shelf stripping. Only the simplified Face artwork may be reversed out of one of the permitted background colours. See 1.05.0 for background colours and 4.04.0 for shelf edge application
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