Home sweet home A selection from around 1800 projects CVs, thoughts, FAQs, terms of business, and a full client list Where we are and how to get in touch
 

 

 

If there's been a better vision statement than 'I will build a motor car for the great multitude' over the last 75 years or so, we've not come across it. But Ford didn't always sound like that. Sometimes you need to inspire, sometimes you need to explain, sometimes you need to describe. Here he is on disabled employment at Baton Rouge:
"It turned out at the time of the enquiry that there were then 7,882 different jobs in the factory. Of these, 949 were classified as heavy work requiring strong, able-bodied, and practically physically perfect men; 3,338 required men of ordinary physical development and strength. The remaining 3,595 jobs were disclosed as requiring no physical exertion, and could be performed by the slightest, weakest sort of men....The lightest jobs were again classified to discover how many of them required the use of full faculties, and we found that 670 could be filled by legless men, 2,637 by one-legged men, 2 by armless men, 715 by one-armed men and 10 by blind men."

 

more