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Does it sing?

With brand names, it’s not the meaning of the word; it’s the way it sounds.

Sony. Apple. Amazon. BP. Great brand names are easy on the ear. They have harmony. They have melody. They sing. In a word, they are, listen to the sound of it, euphonious.

If it don't mean a thing if it ain't got that sing, what are we to make of these recently created brand names...


Innogy
Invensys
Lattice
Visteon
Viridian
Accenture
Consignia
Mirant
Thales
Uniq
Aventis
Syntegra
Syngenta

 

 

 

 


 

Need a brand name that sings? We’re all ears.