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 Luxon Carrą brochure |
Hearts and minds | |
Why do we like the people that we do? Why do we trust some companies, some brands, more than their competitors? For the same reasons. Because we relate to them. That doesn't mean they're exactly the way we are. Life would be very dull if we only spent time with people exactly like ourselves. We develop relationships with companies and brands as we do with people - by understanding what they stand for, what their hopes and aspirations are and how we can identify with them. |
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