Annual report copywriting - Cyfrowy Polsat
Cyfrowy Polsat has spearheaded Poland's liberation from decades of state-provided 'entertainment' to the best in digital multichannel television.
We have helped them report their story over the last few years, editing tens of thousands of technically and financially accurate words into a style and tone appropriate to Europe's fourth largest digital platform.
BUSINESS PROFILE
We are the operator of the largest pay satellite digital platform in Poland and the fourth largest in Europe. Our core activity is providing television and radio channels via satellite in pay programming packages (DTH). At the end of 2009 we had 3.2 million subscribers (2008: 2.7 million).
We offer our DTH subscribers access to over 80 Polish language television channels in SD and HD quality, including sports, music and entertainment, news, children, education, and film channels.
We are the only digital pay satellite television platform offering its customers all of Poland’s main terrestrial channels, including Polsat, TVP 1, TVP 2, and TVN.
The high definition channels (HD) we offer include HD Polsat, Polsat Sport HD, Eurosport HD, Eurosport 2 HD, HBO HD, MTVN HD, Discovery HD Showcase, FOX Life HD, National Geographic Wild HD and FilmBox HD.
We also give access to over 500 free to air (FTA) television and radio channels via satellite on the Polish territory.
All users of our set-top boxes from November 2009 have access to VOD Home Video Rental.
We are the first digital satellite television operator to offer a set-top box with a hard drive (DVR), enabling the recording and pausing of TV programs. In November 2007, we began manufacturing our own set-top box, and in March 2008 we introduced an exceptionally compact modern, digital mini set-top box. Over 60% of the set-top boxes sold or leased to customers in 2009 were our own design. We have also begun manufacturing our own HD set-top box.
From 8 September 2008, capitalizing on our strong brand and existing subscriber base, we began providing telecommunications services as a mobile virtual network operator. At the end of last year these services had over 29,000 customers.
On 1 February 2010 we enriched our portfolio of services, starting by providing broadband internet access. Our ultimate strategic goal is to build a multi-play (TV, internet, mobile telephony) service offering.
We sell our services via a sales network which covers the entire country, consisting of our central warehouse, 29 regional distributors and a network of over 1,100 authorized outlets. In 2010 we bought a 94% stake in mPunkt Holdings Ltd, owner of a mPunkt distribution network, which specializes in selling mobile telephony products and services. mPunkt has more than 200 outlets in over 150 cities, and a training centre. We hope this expansion of our sales network will help us sell more, more effectively – both our satellite pay television and multi-play services as we continue to expand our offer.
07890 629 349