Brochure copywriting - CBPE
CBPE Capital needed a brochure to explain to multiple audiences, most importantly potential partners, in the clearest and most compelling way, exactly what they do and how they, distinctively, do it. As the credential brochure we wrote for them summarised it, the 'secret' is to find and support good management.
Let's be very clear about the 'magic' of private equity. You just need to back good management.
John Snook, Managing Partner
If you want to lead a management buy-out,
the key question is who do you join forces with?
Ideally you want to work with a like-minded firm willing and able to back you all the way.
We invest in mid-market management buy-outs where the quality of the team running the business is everything.
We back teams with big ambitions for their business and the drive and commitment to realise them.
We bring not only finance but also financial expertise to the table. We take a straightforward,
no-nonsense approach to supporting businesses from buy-out to exit. And we make sure we are
on your wavelength.
If we sound like your kind of people, read on.
With Close, you really know what you're getting.
Management team
We believe that there's too much at stake for all concerned to be anything other than straightforward.
That way, the management teams we back know where they stand, what's expected
of them and what they can expect in return.
We provide clear support and encouragement throughout the partnership. Our working relationships are consistently open, balanced and straight-talking because we know this results in good management teams building great businesses.
We're a supportive but not an intrusive investor.
We don't run the business - the management does.
Simon Wildig, Partner
When we back a management team the last thing we want to do is their job.
The team is in the driving seat of the business - they are the ones setting the direction
and executing the plan. We're there to be a sounding board and to endorse their ideas.
That's not to say we play a passive role, just a particular one. We make sure we get to
know our portfolio companies inside out - in order to provide a deeper, more informed
level of support, not to start interfering in the running of them.
The teams we work with value this style of partnership.
To engage intelligently with management on business fundamentals,
it
helps to be an experienced all-rounder.
Neil Murphy, Partner
We are as committed as management to increasing the strength and success of our portfolio
companies.
We understand that businesses are rarely built in neat and tidy steps, which is why we
take an open-minded and supportive approach to backing individual management teams,
rather than following a formula. It's not about easing off the pressure.
On the contrary, it's about empowering dynamic management to deliver greater results.
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