Copywriting - Cadbury

We worked with Cadbury from 2000 right up to the 2008 Kraft takeover. Projects included Annual and CSR reports, an employee guide, a graduate recruitment website, a writing workshop, internal newsletters, posters, recruitment ads, communication guidelines, all in the service of one core purpose - Working together to create brands people love.

The place to be
Stories about working at Cadbury Schweppes

For our managers, who play such a vital part in working together to create brands people love.

How this book came about
This book began life as a question: What's the best way to give managers the big picture of working at Cadbury Schweppes? We wanted everyone pursuing or considering a management career with us to gain a real sense of the place - what it's like, what's expected of them and what they can expect in return. So we put our heads and hearts together to see what we could create.

Before long, we zeroed in on something memorable and magical. Something people love. Something Cadbury Schweppes has aplenty. Stories.

Inside this book, you'll find stories about being part of our world, about making a difference, about growing with us, about gaining from our success, about being yourself - all kinds of stories about making more of yourself by working together well at Cadbury Schweppes.

If you are one of our managers around the world, we hope these stories paint a vivid picture of the opportunities, challenges and rewards open to you. If you are thinking of joining us, we hope they help you decide whether or not Cadbury Schweppes is the place for you.