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Do any words work more effectively than those
'straight from the horse's mouth?
In selling various services to
businesses, and - as here - public sector organisations, BT makes
extensive use of case-studies. Generally, these are based on half-hour
telephone interviews with those directly involved. The results tend to
be interesting, enlightening and highly persuasive to those in a similar
situation.
Northumberland Contracting -
2,200 people in a Directorate made
up of five operational divisions. 'The
five are Highways, both maintenance
and improvement works; Transport,
including the provision and
maintenance of vehicles; Catering,
school meals and civic catering;
Building Cleaning; and Grounds
Maintenance. A sixth division, Contract
Support, provides administrative, personnel and financial back-up. Says
Director of Commercial Services,
David Maxted: 'We buy everything
from baked beans to tyres, from soap
to truckloads of asphalt.'
The initial impetus to use EDI came
from two directions: financial and
technical. 'We take a look at our costs
every year, and every year we'd been
asking ourselves the same basic question: why is everything so
expensive? Why is it costing us so
much to do these basic activities -
in terms of both labour and computer
costs? Then Mike Smith, our Senior
Purchasing Officer, and David
Malthouse, who handles Systems
Management, came up with the same
idea at the same time: EDI.'
We started out by identifying the biggest
areas for orders and invoices - which
were the Highways Division, followed by
Transport. Highways has the highest
turnover at around £12million a year, and
probably the highest number of orders,
around 10,000. Transport spends around
£5million a year, and involves loads of
little bitty one-off orders, for spare parts
and the like. So they seemed the obvious
first targets.'
The Council started out by organising a
seminar for its suppliers - the potential
'spokes' to their 'hub'. 'We outlined what
EDI was about, the benefits that we saw
potentially coming from a move to EDI,
what sort of timescales and resources
would be involved. We got a pretty good
response: of the 50 or so suppliers who
attended, there were only two or three
who pulled faces, saying "this isn't for us".'
With the foot-draggers, the Council made
its position quite clear from the outset. 'We
said to them we're going this way. We're
going to run this pilot, and at the end of
the trial we're going to be deciding
whether EDI has proved itself. And if we
take the view that it has, then obviously
the degree to which suppliers are EDI-
enabled will be a significant weighting
factor in the awarding of contracts. Bluntly,
those who are EDI-enabled will have a
significant competitive edge over those
who aren't.'
'Some of the other suppliers proved to be
pretty much past masters at EDI. But
some of the more recalcitrant ones
grumbled about how it was going to push
up their costs by five or ten per cent,
which sounded like nonsense to us - the
up-front costs are minimal. But we didn't
bother arguing the toss. We just said,
"well that's not the message we're getting
from your competitors. If you really
believe that's the case, then obviously it's
something you're going to have to take
on board ... but it won't stop us going the
way we're going".'
David ascribes most resistance to nothing
more than inherent conservatism-with-a-
small-c: 'It's basically because it's new.
It's not what they're used to. It's change.
It's different. And there are some people
out there who just don't like change -
full-stop.'
The trial, running since October, means
that staff, sitting at a PC terminal, can:
- request a quotation
- submit an order based on that quotation
- arrange for invoicing to be carried out
via the system
The Council are looking toward staff cost
savings of the order of 5-10% of the total
payroll, but at least as important are the
twin issues of accuracy and timeliness.
Getting orders right, first time, every time,
would save a great deal of hassle and
wasted effort. And ordering electronically
can slash lead-times in the ordering cycle.
'If you have a complex ordering process
working via the post, you're adding -
what, two or three days - to each stage of
the process. With electronic trading, that
comes down to 24 hours at the outside.'
Five years of Compulsory Competitive
Tendering (CCI) have already dictated a
steady reduction of inventory, but Just
In Time (JIT) is still very much a live
objective, and EDI is seen as a key
element in its pursuit.
The project is in its early days, so judging
progress isn't quite an exact science, but
overall, David's happy with the way things
appear to be going. 'BT have been very
good so far - we've had no problems. I
think both BT and Kewill-Xetal have gone
out of their way to facilitate the process.
Having said which, of course, this is just
the pilot. The real test, I'd guess, will
come when we're aiming to put all the
ordering and processing systems on
there ... we'll see how they handle that
one when the time comes!'
David offers a few hints and tips for the
EDI-beginner:
- Decide exactly what you're trying to get
out of it. 'You need to keep a clear focus
on just why it is you're heading down
this route.'
- Establish the extent to which you're
actually equipped - in terms of
hardware, software and skills - to take
it on and get the maximum benefit out
of it.
- 'Get suppliers on board at the earliest
possible stage.' Make sure they
understand what you're doing, and why,
and how. This maximises your chances
of a successful pilot and a smooth
implementation.
- Don't rush. 'There's a temptation to
try to do everything at once and by
yesterday. It's important to keep a focus
on getting the most out of it, and if that
means nine months rather than three,
so be it. Allowing a bit more time also
helps ensure that you bring others with
you - that they don't see it as a top-down
imposition.'
- Share what you're doing with colleagues
in other parts of the organisation. We're
only one Directorate among seven in this
authority, and we've done our best to
keep our colleagues informed. They're
looking over our shoulders with a
mixture of interest and perhaps a touch
of cynicism - but we're doing our best
to keep them in the picture.'
'It's early days, yet,' says David, 'there's a
lot of learning going on - both here and
among our suppliers. Inevitably that means
a number of hiccups. But even now, I'd
say we're getting it right about 95% of the
time ... I think we're starting to get within
sight of the fine-tuning stage.'
Summary
- EDI enabled Northumberland Contracting
to take action to decrease costs
- EDI is a key element in the pursuit of JIT
inventory management
- Problems and glitches are inevitable -
best identified and addressed through running a pilot before progressing to a
full working set-up
- Ordering electronically slashes lead times
- Less paperwork improves efficiency
- Getting orders right first time, every time,
saves time and money
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