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 BT 'Annual Report' for shareholders |
Forward | |
| How
do you cater for both individuals and institutions when it comes to
reporting? BT's neat solution was to produce Forward, an upbeat magazine
for individuals, alongside a fully comprehensive annual report for
professionals. We were commissioned to write the first issue of Forward in
2006. Research showed that "Over 70% of readers had an improved opinion of BT as a result of reading Forward”. BT decided to build on this success in 2007 with issue two, and we're happy to say that once again they chose us to write it, as part of the GreenTarget-led team responsible for producing all shareholder communications. |
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