Home sweet home A selection from around 1800 projects CVs, thoughts, FAQs, terms of business, and a full client list Where we are and how to get in touch
 
Willis corporate advertising
Willis corporate advertising


Supermodel
The changing global economy led a major worldwide insurance company's UK subsidiary to review its investment strategy.

Willis consultant Oliver Peterken and his team created one of the world's most sophisticated financial models, guiding the restructuring of a portfolio of over £1 billion.

Successfully? Well, they've just come back for more.


 

Image maker
When a leading American entertainment company wanted to air their wares in Italy, the leasing deal called for multi-million dollar backing. Looking to avoid the constraints of a letter of credit, they asked Rosalie Moresco for an alternative.

Real innovation by Rosalie and her colleagues and much delicate negotiation went into the production of a surety bond that satisfied all parties, putting the seal on the deal and the shows on the air.

Sometimes it takes real international expertise to see the bigger picture.

 

 

Filmstar
How do you start up a movie company without surrendering equity or paying a significant premium for finance?

In one particular situation, our answer was a custom made insurance policy backing up a $100 million bond issue, protecting investors for all principal and interest payments through to maturity.

Willis consultant Paul Davidson made it possible; now the client's making movies.

It's not just Hollywood that makes dreams come true.

Revolutionary

A campaign which ran in the Economist, FT and Herald Tribune featuring Willis people with witty one word headlines, catchy images and concise, punchy copy which achieved seriousness without solemnity, launching the new Willis brand with an impact far outstripping spend.

Willis corporate advertising

Willis corporate advertising

Willis corporate advertising