Press release copywriting - 15below

When Eyjafjallajoekull blew, 15below's PASNGR system went swiftly into action, keeping well over a million passengers in the picture - and airlines in control. Within days, they'd called on us to draft press release to make sure people who mattered in the industry got to hear about it....

500,000 texts, 2.6 million emails
PASNGR comes to the rescue as volcano blows a hole in airlines' weekend

When Eyjafjallajoekull blew, 15below's PASNGR system went swiftly into action, keeping well over a million passengers in the picture - and airlines in control

Over the weekend following the Icelandic eruption, over half a million text messages and more than two and a half million emails kept customers of 15Below's 10 European client airlines fully informed. Says Nicholas Key, 15below's Commercial Director: "The sheer scale of this thing took everyone by surprise. But I'm delighted to say that PASNGR came through with flying colours."

15below works with 25 airlines and other travel companies worldwide to keep passengers fully informed of anything that might disrupt their travel plans, from industrial action to stormy weather to an erupting volcano. Last weekend, PASNGR enabled passengers to avoid lengthy call centre queues and made it easy for them to rebook or apply for refunds online. Ryanair alone sent out almost one and a half million messages. As their Customer Services Director Caroline Green put it: "We’ve been able to contact all one million customers affected by this unprecedented disruption. The sheer numbers involved would have made this kind of targeted communication impossible before PASNGR.”

Not to mention websites crashing, call centres in meltdown, and travel companies reeling with the effort to keep one step ahead of disaster. “The ability to contact entire client databases instantly," says Nicholas Key, "saves passengers immense stress and airlines massive amounts of time and money. Which is why companies like Ryanair and Qantas have put PASNGR at the heart of their real-time communications strategies. We probably won't see the likes of last weekend again anytime soon. But even for the everyday, from a snowstorm to a crash on the M25, PASNGR can mean the difference between a temporary inconvenience and an operational and public relations nightmare.”

To learn more about PASNGR and how it can help your business, contact 15below on 01273 764 230.