Advertising copywriting - 15below

It's an ill wind...

When the volcano blew, it was the best possible showcase for 15below's offer. We swiftly helped them capitalise on it.

E-y-j-a-f-j-a-l-l-a-j-o-e-k-u-l-l
spells
TROUBLE

(P-A-S-N-G-R spells solution)

When the volcano blew, PASNGR helped our clients avoid the worst of the fallout.

Over 600,000 text messages and more than 2.6 million emails over the first weekend kept their passengers in the picture – and off the phone.

So their call centres didn’t go into meltdown – and neither did their customers.

Then it handled re-accommodation notifications and fulfilment of EU denied boarding obligations by automatically collecting refund and expenses applications.

To see the ad, click here